Weekly Cross-Promotion Planner

Manage your Google Business Profile (GBP) and Facebook content flow efficiently.

📋 Weekly Action Cheat Sheet

1. How to Access Metrics (Every Monday)

  1. Log into the **Google Account** associated with your business profile.
  2. Search for "**Mechanical Temp**" on Google Search.
  3. Your management dashboard will appear directly above the search results.
  4. Click the **Performance** tab (or **Insights** in the old interface).
  5. Set the time frame to the **Last 7 Days**.
  6. Look under the **Interactions** or **Customer Actions** section to fill out the table below.

2. Monthly SEO Health Check (Verify These)

  • **Hours:** Are special/holiday hours set correctly? (Crucial)
  • **Service Area:** Is the trimmed list (8 cities) still accurate?
  • **Q&A:** Have we asked/answered 5-10 keyword-rich questions?
  • **Reviews:** Have ALL reviews (positive & negative) been replied to? (Aim for a 24-hr response time).
  • **Products:** Are the "Service Plan" and "Estimate" tiles live and correct?

🎨 Creative Content Playbook

1. Finding the Right Photos (Trust & Proof)

  • **Offers / Deals:** Use a **Professional Graphic** with the exact dollar amount visible ($75 OFF) and your logo.
  • **Reviews / Local:** Use a photo of **The Team/Van** or a smiling, **Branded Technician**—people trust faces over equipment.
  • **Tips / Education:** Use **Before & After Contrast** (e.g., a dirty filter next to a clean one) for maximum visual impact.
  • **New Installs:** Show **The Clean Result**—a wide shot of the new unit, perfectly installed, proving quality work.

2. Writing a Great Facebook Hook (Low-Intent Engagement)

  • **$75 Off Repair Hook:** Use a **local question** (`Novi neighbors! Is your furnace making that weird metallic rattle?`)
  • **Emergency Repair Hook:** Use an **urgent trigger/poll** (`🚨 Would you rather fix your AC at 2 PM or 2 AM? We do both!`)
  • **Review Hook:** Use a **community connection** (`Shoutout to [Customer's Name] in Canton! What's the best part of living there?`)
  • **Tip/Value Hook:** Use a **challenge or myth** (`BUSTED! The biggest myth about national HVAC chains vs. local Southfield experts.`)
  • *General Rule:* Use **emojis** and always **ask a question** to encourage comments and boost engagement.

Content Planning Matrix (Click to Edit)

🔑 **Link Rule Reminders:**

  • **GBP Link:** MUST be a specific SEO City Page (e.g., `/southfield.html`, `/livonia.html`).
  • **Facebook Link:** MUST be the general homepage (`https://www.mechanicaltemp.com/`) for broad appeal.
Day GBP Topic GBP Link (SEO Destination) Facebook Text (Hook/Engagement) Facebook Link
Mon (PAST) **Offer:** $75 Off New Customer Repair in Novi https://www.mechanicaltemp.com/novi.html Novi neighbors! Start with us and save $75 on your first service call. We want to earn your business! https://www.mechanicaltemp.com/
Tue (PAST) **Emergency:** AC Breakdown? 24/7 Emergency Repair in Southfield https://www.mechanicaltemp.com/southfield.html Is your AC dead? It's never a good time! Call Southfield's 24/7 emergency repair experts right now. https://www.mechanicaltemp.com/
Mon (Next) **Offer:** $50 Off Fall Heating Maintenance https://www.mechanicaltemp.com/furnace-services.html Don't wait for the cold snap! Get your heating system checked now and save $50. Who wants reliable heat all winter? https://www.mechanicaltemp.com/
Tue (Next) **Review:** Livonia 5-Star Spotlight (Heating Repair) https://www.mechanicaltemp.com/livonia.html Livonia homeowner loved their recent heating repair! Shoutout to them for the 5 stars! Let us know how we can help you. https://www.mechanicaltemp.com/
Wed Canton 5-Star Review & Local Spotlight https://www.mechanicaltemp.com/canton.html Another happy Canton homeowner! We love keeping the community warm. What's the best part of living in Canton? https://www.mechanicaltemp.com/
Thu Why Choose a Local Southfield AC Contractor? https://www.mechanicaltemp.com/southfield.html Why call a national chain when you can call your Southfield neighbor? See the difference local service makes. https://www.mechanicaltemp.com/
Fri New Furnace Installation - Free Estimate CTA https://www.mechanicaltemp.com/furnace-services.html Thinking about a new furnace before winter hits? Get your free estimate this weekend! Mention this post for $500 OFF. https://www.mechanicaltemp.com/

🎯 Phase 3: Weekly Performance Review & Scaling

Check your GBP **Performance (Insights)** tab every Monday morning and record the results to plan your next week's content.

Key Metric Question to Ask Actual Count (Editable) Next Week's Action (Editable)
Calls How many customers clicked the "Call" button? XX If high, run a similar offer, but target a new city (e.g., $50 Off Repair in Novi).
Website Clicks How many customers clicked the link to your website? YY If high, create a V2 of the post topic (e.g., New Quick Tip on AC Repair).
Direction Requests How many people asked for directions to your office? ZZ If high, continue local spotlight posts to reinforce Southfield HQ location.