Mechanical Temp
Central Marketing Dashboard
Pillar 1: On-Page SEO (Organic)
A. Local Service Area Pages
| City | URL | Status | Action |
|---|
B. Content Strategy: Blog / Resource Center
C. Video Content
Pillar 5: Google Ads (Paid Search)
A. Campaign Foundation
B. Active Campaign Management (Weekly Tasks)
C. Seasonal Ad Group Status
| Ad Group | Recommended Season | Status |
|---|---|---|
| Furnace Maintenance | Fall / Winter | |
| Emergency Furnace Repair | Fall / Winter | |
| New Furnace Installation | Fall / Winter | |
| Emergency AC Repair | Spring / Summer | |
| AC Tune-Up | Spring | |
| New AC Installation | Spring / Summer |
D. New Campaign Ideas
Pillar 6: Strategy & Brainstorming
Use this shared space to jot down campaign ideas, email drafts, or meeting notes. It saves automatically.
🔗 CDN Link Builder
Paste an asset path, filename, or full URL. Outputs a properly encoded cdn.mechanicaltemp.com link.
CDN URL — matches the file as named
Pillar 2: Off-Page SEO (Local)
A. Google Business Profile (Weekly)
📊 DSM pulls GBP performance nightly — check the Local Scoreboard for views, calls & direction requests.
B. Foundational Tasks
Pillar 3: Technical SEO
A. Monthly Health Check
B. How-To Guides & Summaries
How to Check for Crawl Errors:
1. Go to Google Search Console (GSC).
2. In the left menu, click 'Indexing' > 'Pages'.
3. Scroll down to the "Why pages aren't indexed" section.
4. Look for "Not found (404)" errors. If important pages are listed, fix the link in the site repo or add a Cloudflare redirect rule (site is on GitHub Pages now, not Squarespace).
Pillar 4: Growth & Retention
A. Customer Retention
B. Community & Offline Presence
🎯 Q3 2026 Goals (Cooling Season)
- Keep AC repair / install LSA + Search at a Cost Per Lead under $75.
- Generate 15 qualified cooling-season leads from Google Ads.
- Post 2x/week to GBP & Facebook via the Post Builder.
- Generate 10 new 5-star reviews on Google.
- Publish 2 new blog posts (AC / summer comfort topics).