Mechanical Temp
Central Marketing Dashboard
Pillar 1: On-Page SEO (Organic)
A. Local Service Area Pages
| City | URL | Status | Action |
|---|
B. Content Strategy: Blog / Resource Center
C. Video Content
Pillar 5: Google Ads (Paid Search)
A. Campaign Foundation
B. Active Campaign Management (Weekly Tasks)
C. Seasonal Ad Group Status
| Ad Group | Recommended Season | Status |
|---|---|---|
| Furnace Maintenance | Fall / Winter | |
| Emergency Furnace Repair | Fall / Winter | |
| New Furnace Installation | Fall / Winter | |
| Emergency AC Repair | Spring / Summer | |
| AC Tune-Up | Spring | |
| New AC Installation | Spring / Summer |
D. New Campaign Ideas
Pillar 6: Strategy & Brainstorming
Use this shared space to jot down campaign ideas, email drafts, or meeting notes. It saves automatically.
Pillar 2: Off-Page SEO (Local)
A. Google Business Profile (Weekly)
B. Foundational Tasks
Pillar 3: Technical SEO
A. Monthly Health Check
B. How-To Guides & Summaries
How to Check for Crawl Errors:
1. Go to Google Search Console (GSC).
2. In the left menu, click 'Indexing' > 'Pages'.
3. Scroll down to the "Why pages aren't indexed" section.
4. Look for "Not found (404)" errors. If important pages are listed, set up a redirect in Squarespace.
Pillar 4: Growth & Retention
A. Customer Retention
B. Community & Offline Presence
🎯 Q4 2025 Goals
- Publish 2 new blog posts.
- Generate 15 qualified leads from Google Ads.
- Achieve a Cost Per Lead of under $75.
- Generate 10 new 5-star reviews on Google.